salesforce contracts

On the Second Day of Winter ’12 Marc Benioff Gave To Me – Social Contacts in Salesforce, New Features and Enhanced Usability.

Okay, by now you’re probably getting the theme behind this Seasons Winter ‘12 Release blog posts. So, grab a warm glass of egg nog flavored Kool-Aid. Let’s look at what Salesforce contacts will mean to you.

Salesforce has made major improvements to all of the Clouds. This release and Sales Cloud was undoubtedly a strong beneficiary. While it’s hard to pick my favorite, the ability to view your Contacts Social Media stream is high on the list of wins. This feature does need to be turned on by Admins. That said, you can easily find it by typing Social Contacts into the Quick Find bar.

At Riptide, clients often come to us wanting to better take advantage of the Social-Sphere. A great starting point is reading what your Contacts have posted to social sites such as Twitter and Facebook. Now before making that sales call, you can see if there is a pressing issue at the office that has been tweeted about. When trying to build strong and long-term business relationships it is essential to be able to come to the table pre-armed with solutions as well show interest on a more personal level.

What’s Missing: Salesforce Contracts

Now in the spirit of full disclosure there are some features that are conspicuously absent from the Social Contacts feature. Salesforce will only retrieve and display the information from your contacts social stream. It cannot be saved or reported on.  I believe the true essence of this feature is to be actionable immediately not necessarily tracked over time. With that said, the acquisition of Radian6 already provides a powerful tool for full-scale social media management.

The other missing link in Social Contacts is LinkedIn. While integrating Twitter and Facebook feeds directly into Contact records is huge, for B2B users LinkedIn is must. Now Salesforce has already stated that they are planning additional social platforms in the future and we can imagine that LinkedIn will be towards the top of that list (Google+ you’re getting on the radar).

At Riptide, I can already foresee this feature being part of the basic foundation of our Chatter/Social rollouts to clients. It will provide clients with easy to use and current, actionable information. For all of you other Klout fans, I will tell you that I definitely give @Salesforce “+K” for this feature!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>